Why 3D product presentation is so important for your website!
As it is known, online business has been actively developing for more than 10 years. Now, the number of people, who are getting benefits from the Internet, continues to be increased. According to the statistics data, by 2007 online sales volume exceeded 120 and 150 billion dollars in the USA and Europe respectively. As it is expected, electronic commerce will become more popular in the nearest future.
Of course, such factors as demand, quality and prices are very important, however, online users pay the special attention to website design, content, structure and various demonstration techniques (2D or 3D product presentation) before to start purchasing any product or services. In this article we would like to share the best practice on how to improve website usability for visitors and make your internet business more successful leaving the major competitors behind the scene.
Do you remember how many times you have left online shopping website ordering nothing? As the practice shows, the lack of information is the main reason for which online shoppers usually decide to refuse from buying a product and go away from a website. Unfortunately, 2D images and website text are not always enough to provide users with the necessary information about the product offered and its features. However, 3D product presentation can change the situation completely and transform each visitor of your website into a potential customer!
Implementing 3D product presentation models into online store you can provide online visitors with the required information and even arise a deeper interest in the production you offer. According to the latest marketing researches, people enjoy moving, rotating, zooming and flipping products in 360 degree view. As all major search engines take into account the average time spent by visitors on a website, 3D product presentation can both make your website more popular and improve its ranking positions significantly. Also, 3D product presentation can be considered as an affordable marketing solution when introducing a new merchandize to public.
3D product presentation method is also widely used among web sites offering various services. It should be emphasized that not all people start reading long texts carefully once they come to a web site. Moreover, they are often bored in the information presented in the text format. But, by integrating a small video presentation made by real person you will change the situation completely and make website information more interesting and available for users.
3D product presentation is mainly performed in Flash and ViewPoint. The Flash techniques have a lot of competitive advantages. Flash files are easily downloaded and provide visitors with high precision product view. 3D product presentation performed in Flash is considered to be innovation driven technology. ViewPoint technologies have higher precision, but it is usually required to download the special plug-in before to see 3D product presentation. That’s why it is recommended to integrate flash animated video reps when introducing your website to its online audience. Thus, the benefits of this method are obvious! Start using it right now and make your users happier!