Online Greeter
An online greeter is a fun addition to your website that enhances visitor experience, increasing sales and maximizing ROI. The online greeter welcomes every one of the visitors to your website in a totally unique form. The online greeter (he or she) can answer visitor’s questions and take them step-by-step through the process of product selection to placing an order. He or she can also guide the customer with detailed how-to instructions for better use of your product.
An online greeter can either be an animated character or a real person. Both are equally great additions to your website, acting as a virtual guide and walking your visitor through the different steps he or she needs to take.
Online Greeter as a Customer Support Executive
Visitors to your website find links to frequently asked questions, which when clicked, will initiate the online greeter. It will be like getting answers from a real person. When the customers call in, they will have fewer questions. Your phone lines will be less busy. The phone lines will be used to finalize orders instead of answering technical questions.
The nature of websites also allows you to modify the questions that the online greeter answers. You can test the animated character, male greeter and female greeter, to identify who performs the best. There is not a one-size-fits-all online greeter. Customize the greeter according to your requirements. You can also repeat testing and improve it until you are happy with the results.
The concept of an online greeter is pretty new and no one can say for sure what will work best for a specific website or in a specific industry. It is also important that the website has an alternative to the online greeter, as the visitor's computer may not be equipped to handle online video or has a slow dial-up internet connection. Thus, you can't overlook the conventional elements of website design.
For the customers, there is nothing more reassuring than a person telling them what to do with the products and how to place the order. All technical questions can also be answered. Thus, an online greeter assumes greater significance than just a cosmetic add-on to the website.
The online greeter doesn’t just welcome visitors to your website with a hearty smile and a welcome message, but also tells them what you have to offer and what to do with your products. Thus, it can be a virtual sales person and a customer support executive.
Not many companies have started using an online greeter and not many web developers know how to develop one. It is an extension of online video advertising. Visitors can choose what the online greeter tells them. You can give the online greeter a name and your visitors can easily find it to solve technical issues and to buy from you more often.